designer styles for less.
CREDITS
My Role: Associate Creative Director | Agency: Barkley | Client: At Home | SVP, Creative: Matt Mills | Copywriters: Eileen Hogan + Molly Espenschied
Partnering with celebrity designers and tastemakers in the home space, At Home created exclusive, curated product lines at their every day low prices.
While At Home’s endless aisles mean selection in spades, the warehouse format of the store came with misconceptions of the perceived quality of products. We partnered with celebrated designers and tastemakers in the home space to create exclusive, curated product lines and lifted the veil on the stories behind the styles.
Coming to life in OLV, paid social, and digital display, the launch of these collaborations have led to overall increases in perceived quality, value, and uniqueness among our shoppers.
-
HGTV star and supermom of 4, Grace Mitchell loves exploring unique new ways to decorate. Bring the story of your home to life with this new and exclusive collection inspired by Grace’s own easy, elegant style.
-
Award-winning London-based designer Tracey Boyd infuses every creation with her famous fashion aesthetic & eye for the exquisite. Her new and exclusive collection is inspired by art, travel & adventure.
-
Laila Ali cherishes home as a place to recharge & refresh. That’s why she’s brought together the mindset of a world champion athlete & passion for healthy living to create a modern lifestyle collection with serious style.
-
Emmy Award-winning TV host and designer Ty Pennington uses his eye for style to blend timeless design and casual, cool comfort. With Ty on your design team, creating a look you love is refreshingly simple.