biggest selection. best prices. every day.
CREDITS
My Role: Associate Creative Director | Agency: Barkley | Client: At Home | SVP, Creative: Matt Mills | Copywriter: Molly Espenschied | Editor: Raymond Olsen
As an Every Day Low Price retailer, events are an extension of At Home’s core brand. They act as dedicated windows to shine a light on select categories, limited time deals, and new product offerings, with the goal of driving a visit to the store or website. Event campaigns typically consist of OLV, paid and organic social, email, and digital display ads.
Spring it on & save
Research led to the insight that customers tend to shop by color first, so curating the product assortment by color allowed At Home to showcase breadth of selection in a brand new way.
This creative consistently ranks in the top performing paid work and as such has gone on to influence the creative approach to other events.
Smokin’ hot savings
Colorful studio footage was cut with in-store moments to highlight At Home’s patio and outdoor selection. While not curated by color, the set design mimicked that of the Spring it On & Save event with tonal, graphic backgrounds that allowed limited time patio deals to shine.
rugs & furniture event
This event needed a flexible solution that would allow for last minute product updates and integrated existing video footage. The solution was a modular Mondrian-style grid that was able to accommodate both asset types in a range of dimensions.