A holiday gift the recipients will actually use.
CREDITS
My Role: Designer | Agency + Client: Meers Advertising | Creative Director: David Thornhill | Copywriter: Kate Shannon | Print: Skylab Letterpress
Meers wanted to give a holiday gift with staying power– not just another card that would get thrown in the trash. We also wanted this gift to embody our new brand campaign, “Love Something,” that had launched just a month prior. The theme for the gift was “Love Holiday Cheer(s)." To bring this to life, we created letterpress coasters with lines from the Meers manifesto. Each saying was paired with a drink recipe for recipients to make throughout the year.
Check out the feature on Under Consideration's For Print Only section here.
thinking outside the studio
Everything about this holiday gift to our clients was custom-built, from the coasters themselves to the walnut caddies in which they live. Coordinating so many separate elements is never easy, but getting everything designed, printed, assembled, and mailed out in two weeks made things even harder. Against the time crunch's wishes we agonized over paper choice, stain colors, and nit-picking the files, but it's the small details that make a huge impact. As it turns out, sometimes it's to everyone's benefit to sweat the small stuff
