A rebrand concept.
CREDITS
My Role: Freelance Designer | Agency: Barkley | Client: Regis Corporation | Creative Direction: Zac Greason | Logo Design: A. Micah Smith | Photography sourced for conceptual purposes only
As a freelance designer at Barkley, I developed a concept for the corporate rebrand of Regis Corporation, the brand behind several nationally recognized salon franchises and a professional haircare product line. Building on a previously defined name and wordmark, I developed everything from the brand concept statement all the way through to final deliverables, which included development of the brand system, color palette, graphic elements, and art direction.
hair is your best accessory— you wear it every day.
Regis has the salons, stylists, and products to allow everyone’s hair (and personality) to shine. This concept strips out the noise and focuses sharply on the art and science of hair as self-expression. Halftone hair textures add depth to the bold and graphic sartorial-inspired photography.
