Premier Protein
f’all ready for this?
the brief
Develop a paid and organic social campaign for the launch of Pumpkin Spice Premier Protein Shakes.
social insight
Christian Girl Autumn: at the first hint of fall it’s time to don the Ugg boots, wide brim hat, and Pumpkin Spice everything.
the idea
Create the ultimate hype campaign for autumn’s MVP. F’all ready for this?
paid social
Our paid social campaign took on the role of a fall hype reel, with talent gearing up in the fall essentials before enjoying a Pumpkin Spice shake.
teaser post
We created a cheeky carousel post to act as a teaser for the launch and create hype. It worked, garnering 25k impressions and outperforming the announcement content from the previous two years’ launches.
real-time moment
The announcement of Taylor Swift’s latest album created the perfect real-time moment opportunity, garnering an ER of 5.3% on Threads.
TAZO collab giveaway
We partnered with TAZO tea for the ultmate Pumpkin Spice giveaway, inspired by our fans’ protein coffee and tea creations. The giveaway had an ER of 23% and over 1.8k entries.
organic social
Additional organic social support included influencer and recipe content, both putting Pumpkin Spice at the forefront.
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Social Team
Adriana Vivas, Allison Hudak, Hannah Grubow, Erin Fulton, Sabah Nawar
Video
Zack Eisenfeld, Ryan Hizer, Rachel Norris, Justin Smith, Geoff Hoskinson