Capriotti’s Sandwich Shop

totally subsessed

the brief

Develop a 360 campaign that increases brand awareness of the home of America’s Favorite Sandwich.

social insight

Our sandwiches make people fanatical. How do we know? They tell us in the comment section.

the idea

Lean into the subsession.

We bled the campaign into organic social, creating memeable content for the Totally Subsessed.

Screenshot 2025-09-12 at 3.57.25 PM.png
Adobe Express - SnapInsta.to_AQOJWh7qTrQR4AJm3pgAgGMPGP6yB3WVfxaz76MkxWcQK_sFAG8Yh3FlAyGfsMW4yDipqubj3eEAoRuOPMhbUfWHqpE0x0vVMtPDn34.gif
Screenshot 2025-09-12 at 4.04.17 PM.png
Screenshot 2025-09-12 at 4.03.00 PM.png
Screenshot 2025-09-12 at 3.56.59 PM.png
Screenshot 2025-09-12 at 3.56.21 PM.png
Screenshot 2025-09-12 at 3.54.06 PM.png
Adobe Express - SnapInsta.to_AQPOSbq4NYplNmi6sBZRz22XoXd1ye3xC3FBwqCJGgHCMAo5iBU_Ap2jbeRCuSopVGz81FWGdNaMSDL3APG8XhG5Xe4NlIUu7r_A4bw.gif

paid social

included static and video placements in a variety of lifestyle, product-focused, and meme-inspired formats.

  • Social Team

    Adriana Vivas, Will Maynard, Shannon, Quick, Mary Grace Eldridge, Shannon Scribner

    OLV

    Kylee Narvell, Eric Guth

    Photography + Video

    Ronny Nause