Premier Protein

the most joyful feed on social

the brief

Develop an organic social strategy for Premier Protein that reflects the brand’s ethos - Bringing Joy to the Health Journey.

social insight

Nearly 1 in 3 social media users report doomscrolling.

the idea

Turn our social feed into a Joy Generator.

In a world of doomscrolling, we vow to be our fans’ happy place, serving up content that sparks joy.

From better-for-you spins on trending recipes to vibrant imagery that reflects and fuels their lifestyles and interests, everything we do is with a wink and a smile.

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influencers, creators,
and brand ambassadors

were a key part of the strategy, producing branded content that authentically connected to our followers’ interests.

results & impact

  • TikTok ER increased by 57%

    since implementing the strategy

  • Instagram ER increase of 70%

    averaging 4.87%

  • Social Team

    Adriana Vivas, Allison Hudak, Hannah Grubow, Shannon Scribner, Erin Fulton

    Photography + Video

    Rachel Norris, Tom Macconnell, Zack Eisenfeld