Penelope Bourbon
discover everyday
the brief
Develop a social strategy and presence that builds an engaged community of brand loyalists.
social insight
The competition focuses on how their bourbon is made, but not why it’s made.
the idea
Hold a mirror to our audience, using their interests to establish Penelope as everyone’s bourbon.
Other bourbon brands are living in the past. They talk about dates and history and show black-and-white photos of long-gone men with sideburns.
Penelope bourbon, however, is aged, but it’s not old. It’s made for the present. You establish us whenever you open a bottle and wherever you place your glass. Because it’s crafted to be enjoyed and it’s made to be shared. Here and now.
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Social Team
Emma Jarrell, Shannon Scribner, Lindsay Dyer, Charlene Stone
Photography + Video
Parker Hamrick