Premier Protein x Milk Bar

summer’s sweetest collab

the brief

Develop an insight-backed content plan for the Premier Protein x Milk Bar collab launch.

social insight

3pm slump = reaching for quick and easy energy, usually a sweet treat.

the idea

Host a Power Hour from 3–4pm where customers can beat the mid-afternoon slump with protein-packed treats they can feel good about.

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organic social

Ongoing organic support included collab posts with Milk Bar and Christina Tosi, make-at-home recipes, an Instagram Live Sweetstakes, influencer content, and live coverage of the NYC Milk Bar Power Hours.

results & impact

  • 485M impressions

  • Launch post 471% above average impressions

  • 22k impressions on live story content alone

  • Social Team

    Adriana Vivas, Allison Hudak, Hannah Grubow, Shannon Scribner

    PR

    HUNTER