Premier Protein Indulgence Shakes
establishing a new product line
the brief
Launch Premier Protein’s new dessert-inspired shakes without cannibalizing the existing flavor assortment.
social insight
Little Treat culture: a form of self-care that provides a dopamine-driven mood boost, often by structuring daily routines around small, achievable moments of pleasure.
the idea
Position Indulgence Shakes as the Little Treat with benefits.
Supplemental paid social content was captured at the OLV shoot, allowing for production efficiencies and campaign consistencies without sacrificing platform best practices.
organic social
Ongoing organic support included recipes, gamified product posts, and lifestyle content that reinforced the consumer behavior of self-care.
results & impact
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Social Team
Adriana Vivas, Allison Hudak, Erin Fulton, Sabah Nawar, Shannon Scribner, Megan Heng
OLV
Didier Charette, Geoff Hoskinson, Ryan Hizer, Alaina Sapienza Girlardo