At Home

#StyledIRL

the brief

Develop a social strategy that increases brand awareness and reflects the mindset of ‘the Restless Refresher’.

Curated feeds have conditioned us to believe that only Insta-worthy and Pinterest-perfect homes are worth sharing.

Redefine how the category shows up on social with lo-fi inspo that’s aspirational, but attainable. Home décor #StyledIRL.

Prove At Home is worth the trip by showing the products and offerings that only we can provide.

Use color-focused photography to showcase décor options in every shade of the rainbow.

Highlight the latest and greatest At Home finds with regular new and now product showcases.

Build excitement and anticipation with holiday hype reels and countdowns.

Prove you don’t have to spend top dollar to make designer-level impact.

Take the hassle out of finding what they need, making shopping the endless aisles of At Home a breeze.

Bring the LOLs with in-aisle videos that VO what we’re all thinking when we shop At Home.

Demystify the At Home shopping experience with insider “hacks” to achieve the looks you love.

Drive store traffic and create buzz around our holiday collections with seasonal contests.

Prove we’re truly for every budget with shopping challenges that show just how far your dollar can go.

Rally our Refreshers to share and relate with the real and unique ways they use their homes. Real use cases, real styling.

As your holiday headquarters, we’ll celebrate your own special days and events right alongside you.

Prove you can recreate even the most bougie décor looks for WAY less by showing the finished product.

Shine a spotlight on the versatility of our products, proving they can be tailored to every style.

Share and hype up our favorite spaces, styled by YOU.

results & impact