Payless wanted a brand refresh that took changes in marketing strategy into consideration and included a new approach to lifestyle and product photography. The imagery needed to feel vibrant and authentic while reflecting their audience in the Latin American and Caribbean markets. The final collateral included an in-store signage kit, free standing insert, and social media content in addition to a library of images collected in a lifestyle shoot in Los Angeles and a studio product shoot.
DESIGN | ART DIRECTION | PRODUCT STYLING
Women don’t just express their style; they live it. So when she needs shoes to outfit her everyday, she heads to Payless for the latest trends and assortment.
From her weekday comfort heels to his weekend sneakers, we’re more than a shoe store– we’re the place where life and style meet.
CREATIVE DIRECTION: TIM SARTAIN + DRU MCCABE, PHOTOGRAPHY: RENNIE SOLIS, WARDROBE: TAYLOR JACOBSON